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Could School Bus Ads Save School Budgets?
School districts have imposed all sorts of drastic cuts to save money during the down economy, canceling field trips and making parents pay for everything from tissues to sports transportation.
And some have now resorted to placing advertisements on school buses, reports The Associated Press.
School districts say it’s practically free money, and advertisers love the captive audience that school buses provide.
That’s the problem, say opponents: Children are being forced to travel to school on moving media kiosks, and the tactic isn’t much different than dressing teachers in sponsor-emblazoned uniforms.
“Parents who are concerned about commercial messages will have no choice,” said Josh Golin, associate director of Campaign for a Commercial Free Childhood. “Parents won’t be given the option to send their kids on the ad-free bus.”
Washington lawmakers considered the idea of school bus advertising this year, and the concept is also being tossed around in Ohio, New Jersey and Utah. About half a dozen states already allow bus advertising – including Colorado, Arizona, Florida, Minnesota, Tennessee and Texas.
Photo by saltoricco.
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Angela Shupe on March 22nd, 2010 4:33 am
I don’t see why anyone would be opposed to the ads. If they’re kid-friendly, why not? Schools need all the money they can get to help cover their costs. Who knows, the income brought in might give their teachers a much deserved raise in pay or help pay for something else that needs done around the school.
I’ve seen teachers that worked a job outside of teaching just to help cover their bills… something they shouldn’t have to do!
Jeremy on March 22nd, 2010 7:14 am
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