“Bees have kind of been a character that Americans have come to love through the movies and various other things,” says Matthew Loney, president of Stevi B’s, noting that the name of the brand also made the mascot pick simple.
“The plan is certainly to plan around bees as we move forward as one of our main characters and symbols.”
Two commercials featuring a family of bees have already been launched in Stevi B’s markets, while another two are scheduled to launch in the fall. Carry on reading.
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