How To Develop New Ideas

Creative Commons License photo credit: caveman_92223


If you want to start a company and are working on new ideas, here’s how I’ve always done it and how I recommend you do it. Be the opposite of secretive. Create a Google spreadsheet where you list every idea you can think, even really half-baked ones. Include ideas you hear about (make sure you keep track of who had which idea so you can credit them/include them later).

Then take the spreadsheet and show it to every smart person you can get a meeting with and walk through each idea. Talk to VCs, entrepreneurs, potential customers, and people working at big companies in relevant industries. You’ll be surprised how much you’ll learn. The odds that someone will hear an idea and go start a competitor are close to zero. The odds you’ll learn which ideas are good and bad and how to improve them are very high.

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