The latest example of the blending of offline and online worlds is Kwedit, a new payment service in the United States that enables consumers over the age of 13 to make cash payments for their online purchases at participating offline retail stores, reports trendspotter Springwise.

Launched in February, Kwedit offers two payment models: Kwedit Direct and Kwedit Promise. Kwedit Direct users print a payment slip after making an online purchase or have a corresponding barcode sent to their mobile phone, and take either one to a Kwedit retail partner to make payment.

They can also mail cash or ask someone to pay on their behalf through a social payment network called Pass the Duck. Kwedit Promise enables consumers to receive digital content and virtual goods immediately in exchange for a promise to pay later, using Kwedit Direct.

Kwedit issues users with a “Kwedit Score” which measures how reliably they pay when using Kwedit. The higher the user’s Kwedit Score, the more they can spend using Kwedit Promise.

Kwedit takes a small percentage of each transaction, as do participating retailers. Kwedit forged a nationwide partnership with 7-Eleven to create 5,800 payment outlets, and is currently developing additional retail partnerships.

Photo by Kwedit.

Originally posted by Rich Whittle on April 4, 2010 in Ideas.

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