In its fifth acquisition of 2010, Google has acquired a fledgling video Relevant Products/Services service that could offer some backup Relevant Products/Services to its YouTube property. The Internet giant snapped up Episodic for an undisclosed amount, reports TopTechNews.
Google hasn't officially announced the deal, but the San Francisco-based startup was so "thrilled" to join the Google family that its cofounders shared the news in a blog post on Friday. The post hints at Google's motives for buying what Episodic describes as its "comprehensive platform for broadcasting live and on-demand video to the web or any web-enabled device."
A direct competitor with Brightcove, content creators, marketers and enterprise customers use Episodic to deliver video to the web and mobile devices. Episodic lets publishers and marketers host, stream, measure and monetize video content.
Monetization may be the keyword for Google in this deal. With Apple's iPad exploding onto the scene, many analysts believe online video consumption will continue its fast-paced growth in 2010.
Photo by Episodic.