Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

The music industry has long been putting fans to work for help with promotions and sales, and now it looks like Domino’s Pizza is getting in on the action as well, reports trendspotter Springwise.

A new widget launched last month lets consumers serve as affiliate marketers for the brand through their social networking pages and blogs.

Domino’s UK is apparently the first brand to test the new widget, which comes from UK agency BLM Quantum, part of Arena BLM. All consumers need do is install the widget on their website, blog or social networking page, start promoting Domino’s on their personal web space, and then wait for the cash to roll in. The widget tracks all orders placed through their site and rewards consumers with 0.5 percent of every purchase.

All the marketing experts in the world can’t hold a candle to the persuasive power socially connected consumers have over each other; the key is harnessing that power and putting it to work for your brand—with rewards, of course, for the consumers in question.

Photo by Domino’s Pizza.

About these ads

Originally posted by Rich Whittle on April 9, 2010 in Ideas.


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