Business Opportunities Weblog

Domino’s Recruits Fans To Sell Its Pizza

By on April 9, 2010 in Ideas

The music industry has long been putting fans to work for help with promotions and sales, and now it looks like Domino’s Pizza is getting in on the action as well, reports trendspotter Springwise.

A new widget launched last month lets consumers serve as affiliate marketers for the brand through their social networking pages and blogs.

Domino’s UK is apparently the first brand to test the new widget, which comes from UK agency BLM Quantum, part of Arena BLM. All consumers need do is install the widget on their website, blog or social networking page, start promoting Domino’s on their personal web space, and then wait for the cash to roll in. The widget tracks all orders placed through their site and rewards consumers with 0.5 percent of every purchase.

All the marketing experts in the world can’t hold a candle to the persuasive power socially connected consumers have over each other; the key is harnessing that power and putting it to work for your brand—with rewards, of course, for the consumers in question.

Photo by Domino’s Pizza.

affiliate marketing ecommerce food

Rich Whittle has added 6,226 posts to Business Opportunities Weblog.

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  • http://www.zanybandz.com animal rubber bands

    This is an awesome idea. Where can we find the widget? or does it need to be a custom development? Thanks!

  • Context Is King

    You can get the widget here: http://www.dominos.co.uk/widget

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