Q: What’s got eight wheels and fries? A: A roller-skating carhop.
USA TODAY reports that carhops — particularly skating ones — are making a mini-comeback in the ultracompetitive world of fast-food dining.
Call it a cultural backlash to the ultratechy, assembly-line world of fast food and drive-throughs that spit out orders faster than you can say, “Hold the pickles.”
As summer approaches, two chains, Sonic Drive-In and Ruby’s Diner, are re-embracing roller-skating carhops whose jobs are as much to entertain experience-hungry customers as to roll out the grub.
Last week, the 48-unit Ruby’s opened its first location with skates-wearing carhops whisking folks their orders. A week earlier, Sonic rolled out a national ad campaign featuring four roller-skating employees who brag about the chain’s food and fun — as Sonic attempts to return to its skating roots.
It’s a point of distinction “with a nostalgic twist,” says Annika Stensson, a spokeswoman for the National Restaurant Association.
The idea is to offer enough of a twist to get someone to steer into a Sonic or Ruby’s instead of the familiar and far more heavily advertised McDonald’s.
Photo by Ruby’s Diner.
|100 People you Should Follow on Twitter in 2014|
|How the heck does the stock exchange work, anyway?|
|This Video Will Make You Wish You Were an Entrepreneur in the 1980s|
|The Chinese Train That Never Stops|
|Even the Shopping Cart Needed Marketing|
|Entrepreneurs Take Too Many Showers|
|Science is Cool, Even the Science of Christmas Trees|
|3D Print Your Unborn Baby|
|How to Attract Better Clients|
|The Economics of North Dakota’s Oil Boom|