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Tweets Emerge As A Serious Business Tool
The burrito he purchased from Boloco was poorly wrapped, so Harvard senior Anthony Britt tweeted about it on Twitter, the popular social network.
The next day, the chief executive of Boloco, John Pepper, responded on Twitter: “can I help or make it up somehow?’’
The conversation between CEO and customer continued over the next few days, in front of thousands of subscribers, demonstrating how seriously companies are taking Twitter, which is often derided as shallow and trivial, reports The Boston Globe.
Companies are starting to realize that if their customers are on social networks like Twitter, they have to be there, too,’’ said Mike Volpe, vice president of marketing at HubSpot Inc., a Cambridge company that sells social-networking software to small and medium-size businesses.
Twitter is also, increasingly, a revenue generator. Vistaprint estimates more than $31,000 originated from customers responding to its presence on social networks like Twitter and Facebook in 2009. Twitter alone generated $25,000 of that amount.
HubSpot’s Volpe estimates that Twitter has generated “hundreds of thousands of dollars’’ of new business for the firm.
Photo by baqmar.be.
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