Available in 3,000 U.S. 7-Eleven® stores, the new “Gamers Factory” selection of pre-owned games features the hottest titles at a fraction of their original retail price. And for the first time, the retailer also will carry games for handheld devices in addition to console systems. All games are priced under $20 at $9.99, $14.99 or $19.99.
“Most of our game titles will be best-sellers that were released in the previous six months to a year,” said Michael Jester, 7-Eleven category manager for home entertainment. “The concept was tested in 600 stores last November, and the universally enthusiastic response was a strong indicator that value-priced video games would be a hit with our customers nationwide.”
While currently available in half of the 7-Eleven stores franchised or operated in the U.S., Jester said the company is adding the new value video game section to approximately 100 stores each week and hopes to have it in most stores before the end of the year.
Stores will carry up to 96 games for Sony PlayStation 2 and 3, Xbox 360 and Nintendo Wii, as well as Nintendo DS and Sony PSP handheld devices. Pricing will be competitive and determined by the game’s original cost, how long the game has been available and its popularity.