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Selling Quirky Products To Retailers
According to Inc.com, Laura Silverthorn runs Mother Ink, a company that makes temporary tattoos for expectant mothers. Her online sales are great, but retailers aren’t buying. She wants to know how to get stores to step out of their comfort zones?
Product packaging matters less on the Web, but in stores, life-size products jam the shelves, screaming for attention. That means your packaging must be assertive, informative, and desirable.
Packaging’s first job? To make it instantly clear what the product is and does.
“If a customer doesn’t see the use just by looking at the packaging, that’s not good,” says Ellen Diamant, founder of Skip Hop, a New York City designer of baby products.
Also, avoid packaging that looks as if it were made on the computer in your bedroom — even if it was.
For extra polish, point-of-purchase displays can be ordered online from sites like Displays2Go.com for less than $20 apiece. “The tattoos may not have a ‘home’ in a maternity store,” says Diamant. “A display makes it easy for the retailer to put the product on the counter.”
Once your packaging is spiffy, it’s time to knock on doors.
Continue Reading: “Selling Quirky Products To Retailers”
Photo by Mother Ink.
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kyle on June 30th, 2011 7:32 pm
Our company Grand Fly Industrial Limited. specializes in designing and manufacturing all kinds of Cardboard displays, corrugated displays, retail store displays, point of purchase and point of sale display racks. I think all of you will like it, too. It is Innovative! Recyclable! Economical!
Jerald on November 8th, 2011 2:45 pm
I think these are all some great ideas. I love the tattoos by the way. I’ve never even see customizable temporary tattoos.
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