WAHMs Add Value By Launching Businesses

More and more moms are turning into work-at-home moms reports The Montreal Gazette.

A survey done by Leger Marketing for eBay Canada ahead of Mother’s Day found that 33 per cent of Canadians know a mother who has either started her own business or would like to – though only 14 per cent have done so.

“Deciding whether to put your career on hold after having children is probably one of the most difficult decisions a mother has to make,” said Tiffany Lemay of Victoria, who started a home-based business selling items on eBay.

British Columbia-based Women’s Enterprise Centre notes that one-third of self-employed Canadians are women, and half of them work from home.

But while home sales are certainly an attractive option for “mompreneurs,” as they’re called, that’s certainly not the beginning and end of their business model.

The Internet has played an important role in opening up the workplace to stay-at-home moms. MOMpreneur magazine was launched online in 2006 by a group of Calgary women who had started meeting to share information and network; the website savvymom.ca was launched in 2004 by two former university roommates who wanted to start a publication that dealt with “the ever-present challenges of modern-day motherhood.”

Photo by kevindooley

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