Question: What concerns should I have when reviewing my hotel franchise agreement?
Answer: The franchise agreement is the most important legal document youâ€™ll need when buying a hotel franchise, since it comprehensively details the nature of the ongoing relationship between the franchisor and franchisee. You should have the contract reviewed by a lawyer familiar with franchise matters, especially since most agreements are extremely one-sided in favor of the franchisor. As such, many agreements are bereft with pitfalls for the unwary franchisee. The following are examples of some of the most abusive and inequitable provisions found in hotel franchise agreements.
Most franchise agreements obligate you to comply with the franchisorâ€™s â€œsystem.â€ However, the agreement also may allow the franchisor to unilaterally modify the systemâ€™s terms and impose the costs of conforming to such changes upon the franchisee. Consequently, you may be required to remodel your entire property if the franchisor so transforms its system. Of course, it is critical to the hotel brand and entire franchise system that each property in the system maintain a modern, uniform appearance. However, such provisions give unfettered discretion to the franchisor to implement unlimited changes without any regard for the resulting financial impact to the franchisee…
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