The popular home service brands of Mister Sparky®, Benjamin Franklin Plumbing®, and One Hour Heating & Air Conditioning® partnered with NBC’s The Celebrity Apprentice for the program’s ninth season. The episode aired on Sunday, May 2nd from 9-11 p.m. ET/PT. During the episode, the celebrity contestants had to create three 30-second creative radio commercials to highlight the promptness and reliability associated with the well-recognized home service brands. Team RockSolid, consisting of Rocker Bret Michaels, Sharon Osbourne, and wrestler Maria Kanellis took home the top prize with their catchy and imaginative radio spots. As Project Manager for RockSolid, Michaels won $20,000 for American Diabetes Association charity, plus a $20,000 bonus from Clockwork Home Services, the company that owns the three home repair companies.
Since the final ferocious boardroom close to the episode, that sent Olympic gold medalist Summer Sanders home, the three home service brands have seen a large spike in service calls and visitors to their brand sites. Mister Sparky saw an increase of 621.89% immediately following Sunday night’s episode to www.mistersparky.com. The Benjamin Franklin phone number 877-BEN-1776, which was used in the jingle on the show, saw a 350% increase within the first 24-hours. And, calls to the One Hour Heating & Air Conditioning brand spiked 151.14% within the first 24 hours post-episode.