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Richard LaMotta, the inventor of the Chipwich cookie ice cream sandwich rolled in chocolate chips that so many know and love, died Tuesday in his home reports NBC New York.

What started as 50 highly visible streetcarts with people standing in line for the $1 novelty, soon turned into armies of vendors nationwide. The ‘Chipwich’ became a success. In 2002 LaMotta sold his company to Canadain Distributor, CoolBrands International Inc, after over a billion were sold nationwide.

While Richard LaMotta invented the ice cream treat, he gives the credit of the name to a college student.

“We held a contest, offering a year’s supply of the product to the winner. A young Englewood, New Jersey student came up with ‘Chipwich’ and it was a natural. We subsequently put her through college for her most welcome contribution,” said LaMotta on the company’s website.

Lamotta spent time after the company was sold giving back. He toured the lecture circuit speaking and giving advice to young entrepreneurs.

Photo from Chipwich

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Originally posted by Angela Shupe on May 19, 2010 in Inventions.

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