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The Art Of Pitching Ideas
Matthew E. May writes at Open Forum, one of the first things I teach to the MBA students studying entrepreneurial business is a practical skill: presentation. Specifically, how to pitch an idea.
Whether you’re a startup looking for venture financing or simply trying to get an idea implemented in a large company, you won’t move that idea along to action unless you can pitch it well.
I teach two specific formats: short and long. But neither one is longer than 20 minutes, which is about the maximum attention span of a busy professional. The short format is called pecha-kucha (a Japanese phrase meaning “chatter” and pronounced “peh-CHAHK-chah”), and the long format, devised by Guy Kawasaki, is called 10/20/30. I have them use pecha-kucha (the students call it 20-20) for presenting reading assignments, and 10-20-30 for projects and longer case studies.
Pecha-kucha was invented in 2003 by two architects, Mark Dytham and Astrid Klein, working in Tokyo.
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