Victorville Daily Press:

Starbucks, you have a rival.

Or not.

The correct answer would be both when it comes to Seattle’s Best, which is set to open a franchised coffee house in the Victorville Pavilion on Bear Valley Road near Mall Boulevard next week.

It’s a brand wholly owned by Starbucks Coffee Company yet run as a separate business. Seattle’s Best started out as a house brand at a Seattle cafe called Wet Whiskers in the early 1970s, at about the same time and place its better-known java sibling started concocting its brew.

Originally posted by Mark on May 24, 2010 in Franchise Site.

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