How To Lose $1.6 Million In Just Six Hours

According to, e-commerce site, a sister site to, accidentally priced all of its products at $49.95 on Friday, costing the company $1.6 million.

“This morning, we made a big mistake in our pricing engine that capped everything on the site at $49.95. The mistake started at midnight and went until around 6:00am pst,” Aaron Magness, director of brand marketing and business development at Zappos, wrote in a blog post.

The mix-up cost the site $1.6 million, Magness wrote. “However, it was our mistake. We will be honoring all purchases that took place on during our mess up,” he said.

Among the consumer electronics available on the site that some lucky shopper possibly snapped up for $50 are GPS devices from TomTom and Magellan that range in price from $300 to $550, as well as pricer GPS systems from Humminbird that range from $1,000 to $1,600.

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