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Google’s Free Pac-Man Logo Costs Bizs $120+ Million
Last week, the Google logo was turned into an actual game of Pac-Man and we all took breaks to play.
The Rescue Time Blog took a hard look at Pac-Man D-Day and compared it with previous Fridays (before and after Google’s recent redesign) and found some noticeable differences.
We took a random subset of our users (about 11,000 people spending about 3 million seconds on Google that day) The average user spent 36 seconds MORE on Google.com on Friday.
If we take Wolfram Alpha at its word, Google had about 504,703,000 unique visitors on May 23. If we assume that our userbase is representative, that means:
• Google Pac-Man consumed 4,819,352 hours of time (beyond the 33.6m daily man hours of attention that Google Search gets in a given day)
• $120,483,800 is the dollar tally, If the average Google user has a COST of $25/hr (note that cost is 1.3 – 2.0 X pay rate).
• For that same cost, you could hire all 19,835 google employees, from Larry and Sergey down to their janitors, and get 6 weeks of their time. Imagine what you could build with that army of man power.
• $298,803,988 is the dollar tally if all of the Pac-Man players had an approximate cost of the average Google employee.
Editor’s note: Thank goodness, it wasn’t Frogger.
Photo by Google.
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Angela Shupe on May 26th, 2010 4:57 pm
I’m glad I didn’t know about that or else I would have been tempted to play.
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