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Brainstorming Might Hinder Great Ideas
You walk past a group of employees gathered in one of your company’s meeting rooms, laptops and notepads are strewn along a table the size of a small state.
There are charts and graphs and PowerPoint presentations and three-quarters of the people in the room have a hand in the air. There’s a lot of brainstorming going on here, you think to yourself.
According to a story at Entrepreneur.com, that’s not necessarily the case, say two Wharton School of the University of Pennsylvania operations and information management professors, who claim such brainstorming sessions can actually put a crimp in the original thought process.
In a paper called “Idea Generation and the Quality of the Best Idea,” Christian Terwiesch and Karl Ulrich, along with co-author Karan Girotra, professor of technology and operations management at INSEAD, suggest that corporate brainstorming is the enemy of innovation–whether that be the development of a life-changing commercial product, a new methodology that saves the company tons of money or a marketing plan that promises to draw in new clients from every conceivable demographic profile.
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hazel on May 28th, 2010 8:28 am
There are many ways to make brainstorming work to bring out many more ideas and not miss great ideas. Too often in businesses, brainstorming follows the same old routine and ends up being boring and ineffective. Luckily there are ways to make it fun and extraordinarily effective. See brainstorming-that-works.com or get my book (in libraries as well as the usual book stores) Power Brainstorming: Great Ideas at Lightning Speed.
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