Outsourcing Online Dating

For some entrepreneurs, love doesn’t look like a heart. Instead, it looks like dollar signs.

Washington Post:

Max Hartshorn has pretty much mastered online dating.

It took awhile, but the 24-year-old now knows exactly what kind of message to send to pique a woman’s interest. The Montreal research assistant will come home from work, sit down with his laptop and bang out dozens of e-mails to attractive, eligible women.

He’s never needy — always charming and a little flirtatious. He keeps his missives short and usually includes a question or a subtle challenge. He’s witty, a touch aloof and not overly complimentary.

And when he gets the woman, it’s not his heart that flutters. It’s his bank account.


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