Since 2001, we've posted 21,201 different business opportunities and ideas, so you're sure to find something here to inspire you!
Country’s First Scented Billboard
Drivers in North Carolina will have more than just exhaust fumes to smell says the Charlotte Observer.
A local grocery chain has erected what is believed to be the country’s first scented billboard.
The business partnered with a company that produces smells for hotels, stores and casinos to create their “eau de beef,” a mix of charcoal and black pepper meant to conjure up a freshly cooked steak.
Despite the novelty, scented outdoor marketing hasn’t caught on because of hard to control variables like wind and weather.
Photo by Charlotte Observer.
Related Businesses in the Directory
Related Posts
Related Resources
Angela Shupe on June 6th, 2010 7:07 pm
Highly effective advertising, I think. Especially they are advertising food. If just seeing a picture of delicious food is enough to make your stomach growl, I can only imagine the effect that it will have on people when they can see AND smell a particular food.
Leave a Reply