Marketdata Enterprises, a 31-year-old market research firm, has just released its 7th edition in-depth market research industry study examining the non-profit and for-profit providers of day care services. This covers group day care chains, church or employer-based facilities, family day care homes, and care by nannies or foreign Au Pairs. The study examines national, state, and city receipts and growth from 1990 to 2013 Forecast, effects of the recession, operating ratios, factors affecting demand/customer demographics, major trends, government day care funding, franchising, major competitor profiles and rankings, and more.
“There is probably no consumer service that’s more emotionally charged than day care. Fully 65% of mothers with children under age 6 are now in the labor force. Marketdata believes that many of the women that re-entered the workforce during this recession (to make up income lost by male wage earners) will choose to stay employed, as a new frugality takes hold. When the recession ends and live births top 4 million/year again, demand for child care should remain high,” according to Research Director, John LaRosa. Full article.