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Cool Logos With Hidden Symbols
Did you know that some companies have symbols hidden inside their logos?
Check out Toxel.com’s round-up of creative logo designs that use negative space to convey subliminal messages.
Goodwill
Goodwill’s logo is a stylized letter “g” that doubles as a smiling face.
FedEx
Negative space between the letters “E” and “X” creates an arrow.
LG
Some people believe that Pac-Man is hidden inside the LG logo.
Amazon
Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z.
Toblerone
The image of a bear is hidden in the Matterhorn mountain symbolizing the town where the first Toblerone chocolate bar was created.
See more logos here.
Photos by Goodwill/FedEx/LG/Amazon/Toblerone.
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Angela Shupe on June 10th, 2010 4:18 pm
I actually knew about the hidden smile in the g of goodwill but the others I never even would have thought about. The LG logo is kind of a stretch because you have to move the L before it will look like pacman but otherwise those are very creative!
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