Valpak, the most recognized direct mail brand in the U.S., has signed an Area Development agreement with a Quebec-based company that has offices in Montreal and the Greater Toronto Area (GTA).
The company will eventually bring the blue Valpak envelope to over 2 million mailboxes in Quebec. Valpak envelopes carry money-saving coupons and targeted special offers for consumers. Valpak content is also distributed across a fast-growing digital network through Valpak.com.
Roy Brown and Robert Plamondon are principals in the new venture – a division of Montreal Creativi-t Options Group Inc., which is a marketing, branding and performance improvement company and authorized distributor of certain branded incentive and loyalty programs such as Airmiles. The group will develop its own Valpak programs in Quebec beginning with circulation in Laval this fall and also develop additional franchise operations in the Province circulating Valpak envelopes and digital advertising programs to over 2 million homes in Quebec. Creativi-t Options Group Inc. is looking to relocate their existent offices in Quebec.