Arbonne, the Swiss skin care, health and wellness company, doesnâ€™t sell its products in stores and doesnâ€™t spend money on advertising or product placement. It sells products through a network of independent consultants. Consumers can only buy products initially through one of those consultants and after the first purchase via the Web. According to Stamatelos, since Arbonne isnâ€™t spending money on marketing, the company is able to develop products faster than larger companies.
With old-fashion network marketing, a small business would employ a team of consultants to sell its products. The consultants would typically get paid a commission and would hawk the goods at parties, to neighbors and anyone else referred to them. But thanks to the popularity of online social networks, network marketing just got a whole lot easier.
For small businesses that want to engage in this way of marketing, embracing technology is a key ingredient for success.
Logo from Arbonne