The Patriot Ledger reports that Seth Godin drew about 500 fans to a Back Bay auditorium as the renowned author and entrepreneur launched the first of a series of talks in cities around the country to better connect with his audience.
Godin espoused the importance of an entrepreneurial spirit and taking risks to a fulfilling career. Here are a few of the tips he offered to attendees:
Blaze your own path: He said school prepares you to do one thing well: to follow orders. Godin said that model of doing what youâ€™re told and following what other people have done before you often ensured success in the business world. But that model is breaking down quickly in an Internet age. â€œThere is no … â€˜Dummies guideâ€™ for what you should do now,â€ Godin said. â€œI need to sell you very hard that there is no map.
Pursue â€œpermission marketingâ€ to build a brand: Godin coined the term â€œpermission marketingâ€ for the title of one of his most successful books. It loosely means engaging people on a personal level with your product, and targeting only the audiences that want to hear about what you have to offer. â€œSpamming people doesnâ€™t work like it used to,â€ he said.
Be the â€œpurple cowâ€ in the herd: Godin also referenced his best-selling â€œPurple Cowâ€ book, referring to the fact that successful brands stand out in an exceptional way from competitors. In a world of social media, word-of-mouth is more important than ever. â€œThings worth talking about get talked about,â€ he said.
Lead a tribe: Itâ€™s natural for people to want to build connections with others over a shared pastime, background, profession or experience.
Focus on your strengths: Find the one talent in which you excel, and push yourself to improve in that talent to set yourself apart. It wonâ€™t necessarily be easy, and thatâ€™s the point.
Photo by samluce.files.