Validation Is A Sales Tool: Franchisee Satisfaction Makes Or Breaks Your Growth

FranchiseUpdate:

Franchisee satisfaction is a key performance benchmark for forecasting the rate of your system development. If your “troops” aren’t promoting you, it doesn’t matter how compelling and profitable your program is. I’ll never forget the children’s franchise with a great financial success story. Even though their business model and ROI were terrific, their recruiting efforts were flopping. Lack of corporate support sparked huge issues, and owner validation was near nonexistent.

Happy franchisees boost sales 600%
What is the relationship between franchisee satisfaction and the growth rate of new franchisees entering franchise organizations? Franchise sales execs know there’s a direct connection, but is there any documentation to prove this? To answer this question, I asked Eric Stites, president of Franchise Business Review (FBR), to conduct research to find out. FBR is a franchise marketing company specializing in independent franchisee satisfaction reports and ratings. Read on…

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