MarketWatch:
Daktronics Inc. of Brookings, S.D., today announced the first Burger King franchisee to utilize the Company’s innovative Visiconn(SM)digital reader board management solution. The Internet-based solution revolutionizes the way franchisees manage digital reader boards.
“With Internet-based display control, Burger King franchisees can choose how involved they want to be with controlling and scheduling message content on their digital LED reader board,” says Vic Wenner, Daktronics’ quick service restaurant sales manager. “Franchisees now have the option to have their outdoor digital reader board automatically update with fresh, professionally created messages that feature Burger King core products, national promotions and limited-time offers. They also have the option of creating their own messages and customizing their schedule.”
