Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:
Look out Lunchables, Publix is getting into the kids meal business.
The Tampa Tribune reports that with school set to start in a couple months, the Southeast’s leading grocery chain is planning to roll out a series of its own pre-packaged kids meals, but deli-made and designed to tuck neatly into kid’s lunchboxes.
The move targets the demographic of busy, often guilt-ridden parents and their habit of reaching for pre-packaged convenience lunches for their kids, sometimes at the drive-through window.
Rolling out on July 29, Publix kid’s meals will cost $3.99 apiece. There will be five pre-set options, such as the “Peanut Butter Apple Wrap,” with peanut butter and apple slices in a multi-grain wrap, string cheese, mini carrots, yogurt and a fruit drink.
Publix officials say nutrition was the driving factor in creating their meals, and they ran each meal past an in-house dietitian.
Photo by The Tampa Tribune.