Look out Lunchables, Publix is getting into the kids meal business.
The Tampa Tribune reports that with school set to start in a couple months, the Southeast's leading grocery chain is planning to roll out a series of its own pre-packaged kids meals, but deli-made and designed to tuck neatly into kid's lunchboxes.
The move targets the demographic of busy, often guilt-ridden parents and their habit of reaching for pre-packaged convenience lunches for their kids, sometimes at the drive-through window.
Rolling out on July 29, Publix kid's meals will cost $3.99 apiece. There will be five pre-set options, such as the "Peanut Butter Apple Wrap," with peanut butter and apple slices in a multi-grain wrap, string cheese, mini carrots, yogurt and a fruit drink.
Publix officials say nutrition was the driving factor in creating their meals, and they ran each meal past an in-house dietitian.
Photo by The Tampa Tribune.