Business Opportunities Weblog

Publix Joins The Lunchbox Wars

By on July 13, 2010 in Ideas

Look out Lunchables, Publix is getting into the kids meal business.

The Tampa Tribune reports that with school set to start in a couple months, the Southeast’s leading grocery chain is planning to roll out a series of its own pre-packaged kids meals, but deli-made and designed to tuck neatly into kid’s lunchboxes.

The move targets the demographic of busy, often guilt-ridden parents and their habit of reaching for pre-packaged convenience lunches for their kids, sometimes at the drive-through window.

Rolling out on July 29, Publix kid’s meals will cost $3.99 apiece. There will be five pre-set options, such as the “Peanut Butter Apple Wrap,” with peanut butter and apple slices in a multi-grain wrap, string cheese, mini carrots, yogurt and a fruit drink.

Publix officials say nutrition was the driving factor in creating their meals, and they ran each meal past an in-house dietitian.

Photo by The Tampa Tribune.

children competition food health lunch

Rich Whittle has added 6,226 posts to Business Opportunities Weblog.

Another Idea: How to Start a Meals For Handicapped Business

  • http://wahm.business-opportunities.biz Angela Shupe

    I don’t think lunchables has much to worry about here. There is a big difference between a small $1.09 lunchable and a $3.99 lunch like the one above. It’s a nice idea though if the parents can afford it.

Today's Posts