The Franchising & Licensing Association of Singapore (FLA) on Monday launched a new award and programme to accelerate its plans to make Singapore the franchising and licensing hub of Asia.
The “Franchise Star Achiever” Award, which is part of the annual FLA Award 2010, is to give due recognition to the city-based franchise companies which have successfully developed a strong brand, and have established physical network of outlets and vigorous expansion plans in the region.
Another key initiative in this growth direction is the setting up of a new assistance programme, called “Franchise Assist”, to provide help for local franchise companies in market development and manpower training.
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