New IFA Head Takes On Washington

QSR magazine:

Steve Caldeira was a little short on time.

Just a few days into his new job as president and chief executive of the International Franchise Association (IFA), he told QSR the interview would be tightly controlled on time as he had a meeting at the White House, with other industry heads and Administration officials, to discuss ways to revive small business.

The agenda of the White House meeting could not have been better timed or more coincidentally targeted to the objectives Caldeira aims to achieve as he takes over the helm of the IFA. The 50-year-old group promotes entrepreneurship through franchising and pushes a pro-franchising legislative and economic agenda.

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