The founders of today launched, a new retail website for household products, vitamins, toliet paper and well, soap, at competitive prices over the internet.

I know that my wife has been excitedly awaiting the launch. She’s a big fan is hopeful that low prices from will mean that she never has to make the three hour trip to Target or Walmart ever again for soap.

Quidsi Inc. today launched, a new online store featuring a full range of everyday essentials. Quidsi is the parent company of, the world’s fastest growing e-commerce site. With the launch of, consumers can now forgo trips to the store by visiting one online destination for everything from basic household items like toilet paper and detergent, to hard-to-find items like specialty moisturizers, vitamins, and a full range of makeup and beauty products — all at prices up to 25 percent less than most drugstores, and with free two-day shipping.

With more than 25,000 products from more than 900 brands across a wide range of health, beauty, personal care, and household categories, the launch of will weigh in as one of the biggest in retail history. To put this in context, the average offline drugstore has just 10,000 items. will offer more than 40,000 products by the end of 2010 and more than 100,000 by the end of 2011.

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