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How I Saved My Company
Mile Meter likes to think of itself as the “anti-insurance insurance company.” It sells auto insurance by the mile — which means that the less you drive, the less you pay for insurance.
See how Chris Gay, founder and chief executive, managed to keep the company alive.
Video via New York Times ‘You’re the Boss’
Photo by Mile Meter.
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Dane Carlson on July 16th, 2010 7:15 am
Good post. I really liked their business idea of selling insurance by the mile. Since insurance is regulated by the states, they are are only able to sell in the State of Texas, but I’m sure that the idea could work elsewhere as well.
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