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Many businesses enjoy receiving referrals, but feel they come by mixing good work with chance mentions from satisfied customers. Certainly, many referrals happen this way, but if you understand the realities of referrals listed below you might rethink your approach to referral generation, with an eye on taking a more proactive view of the process. Open Forum.

People enjoy making referrals for you. Don’t be afraid to ask for referrals, if your business is really that great that you have regular customers, then they wont mind giving you referrals. They will want to give out referrals to their friends and family in order to get the satisfaction that they found a great business to do business at and can tell people about it.

Remember that all referrals no matter where they come from have some kind of risk behind them. Whether you are doing the referring or asking for the referral there is always risk. When any referral is given out that person assumes some of the responsibility if the business does not perform the same as it did for them.

The best way to receive a referral is by being truthful at all times. If you promise a customer something, then delive on it when you said you would. When you advertise certain things as matching competitors prices, or free shipping, deliver on these promises rather than having hidden stipulations to these promises.

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Originally posted by Jaclyn Wells on July 20, 2010 in Ideas.

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