Katherine A.’s marketing position was eliminated due to the economy last month, so she has begun to look for work that does not involve going to an office. She is now considering two direct selling options – Arbonne Skin Care products and Money Awareness.
After 15 years selling yellow page ads, Kelly M. saw the handwriting on the wall and the pay checks dwindling in this once lucrative business. Nearly all of her regular customers had switched to less expensive Internet advertising and her commission was drastically reduced. So she turned in her resignation and now represents a direct sales enterprise called Adventure Travel.
According to Direct Selling Association statistics, 85 percent of direct sales people spend fewer than 30 hours per week working their business. This has long been the attraction for young mothers, but today the industry is attracting an entire new breed – those who have lost or left their jobs due to the recent economic downturn. For these newbies, working smart will be the key.
Katherine is certainly starting out right, by reviewing multiple options and building a business plan before she gets started. She knows that choosing direct selling will afford her a flexible work schedule and earnings that are in proportion to the efforts she puts forth. She’s also shadowing a few pros in direct sales for ideas.
Kelly is thinking creatively to grow her business quickly. She’s partnering with a local wine shop and holds weekly wine tasting/Adventure Travel recruiting events.
“Not everyone signs up; many just come for the wine and to socialize,” she says. “But this particular direct sales business is so smart; I’m recruiting an average of three new representatives each time I hold a tasting. This helps my business grow without relying on family and friends to help make it a go.”
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