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Majority of Internet Users Not Willing to Pay for Online Services
This past October, Newsday, the Long Island daily newspaper, was purchased for $650 million, and its website, newsday.com, was put behind a pay wall. For just $5 a week, users could gain access to the site, but after three months on the market, how many had subscribed? Thirty-five people.
Clearly, Internet users so far have not been too keen on dropping dough online—and that’s exactly what a new report by USC’s Center for the Digital Future found. The school’s annual study on the impact of the Internet on Americans concluded that most respondents held a “strong negative reaction to paying for online services.” “Internet users can obtain content in three ways: they can steal it, or pay for it, or accept advertising on the Web pages they view,” said Jeffrey Cole, director of the center at USC’s Annenberg School for Communication & Journalism.
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