Michelle Staley is watching her online business grow while receiving and offering a helping hand to fellow moms at the same time reports The Fort Morgan Times.
She received her first shipment of her Busy Breathers backpacks in December 2008, but has learned more about marketing in the past 1-1/2 years, she said.
She’s added about 30 new products to her Web site, which allows her to appeal to a greater range of customer interests, and that is making for better business, Staley said.
It is not easy to market only one item at a time, but by having multiple products she is getting more attention, she said.
Staley got into the Web business after her son Ty was born prematurely. He had to have oxygen for a time, and it was cumbersome to carry around an oxygen tank and also try to balance a diaper bag and other items.
She came up with the idea of using a backpack to hold everything she needed, leaving her hands more free.
Staley then designed a special backpack which was specifically made for mothers to tuck away everything they would carry in their purses, such as wallets, and baby materials, with a special mount to hold the oxygen cylinder in place.
It’s been well received by the health community, but it was hard going getting the word out, even through the Internet, Staley said.
Image from Busy Breathers