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Cupcake Bubble?

Are we in a cupcake bubble? Why will people wait in ridiculously long lines for cupcakes but not for plain old cake?
How soon until the crash?
What’s next? Brownies?
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JT on July 29th, 2010 11:03 pm
I think it’s funny you posted this article from 2009, while ignoring the recent article http://modern-baking.com/supermarket_baking/brownie-sales-remain-flat-0610/ that claims brownies sales are flat. So I guess there isn’t a cupcake bubble, or at least- brownies won’t pick up the slack :).
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