The Dallas News:
Mary Kay saleswomen are looking younger – and it’s not because of their makeup.
The Addison-based company’s sales force grew by 13 percent this year, despite the recession. And of its new pink ladies, the fastest-growing age group is between 24 and 35 years old.
As Mary Kay Inc. begins hosting 30,000 women for seminars in Dallas over the next three weeks, the company sees a younger sales force as a way to attract younger customers – taking on makeup rivals like Avon’s younger sister brand, mark., and trendy mall staple Sephora.
“Everyone’s perception used to be that Mary Kay was for older women as a hobby, like men who played bridge or golf,” said Thressa Waller of Frisco, a 28-year-old who became a Mary Kay consultant in August 2008. “We’re not just older women with white hair driving around in Pepto-Bismol-colored cars.”
Logo from Mary Kay