Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Sad. But profitable, I’m sure. The NY Times has a profile of the world’s first divorce insurance product.

Here’s how its WedLock product works. The casualty insurance is designed to provide financial assistance in the form of cash to cover the costs of a divorce, such as legal proceedings or setting up a new apartment or house. It is sold in “units of protection.” Each unit costs $15.99 per month and provides $1,250 in coverage. So, if you bought 10 units, your initial coverage would be $12,500 and you’d be paying $15.99 per month for each of those units. In addition, every year, the company adds $250 in coverage for each unit.

Then, if you get divorced and your policy has matured (see below for the maturation rules), you would send WedLock proof of your divorce. In return, you’d receive a lump sum of cash equivalent to the amount of coverage you had purchased.

To help their potential customers determine whether or not they need the insurance, the company has a Divorce Cost Calculator and a Divorce Probability Calculator on their site.

My wife will be happy to know that according to their probability calculator we have a very low probability of divorce.

Congratulations. You’re amongst a demographic of people that have the highest long term marriage success rate.

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Originally posted by Dane Carlson on August 9, 2010 in Featured.

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