Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today launched a new way for Baskin-Robbins Facebook fans to earn free scoops of ice cream. For a limited time, Baskin-Robbins Facebook fans can sign up for “Group Scoop” on Facebookâ„¢ and either start their own group or join someone else’s. Once the number of people in a “Group Scoop” group reaches 31, the organizer and all 30 additional members will receive a coupon for a free 2.5 oz scoop of ice cream or a 3 oz swirl of Soft ServeÂ®.
“Group Scoop is a fun way for our fans to enjoy a free scoop of Baskin-Robbins ice cream with their Facebook friends, even if they are miles apart,” said David Nagel, Baskin-Robbins Director of Brand Excitement. “Groups of 31 Facebook Fans will be able to enjoy a scoop of their favorite flavor, on us. We’re very excited to offer this exciting promotion on Facebook.”