Minneapolis ad man Doug deGrood has developed an Internet retail site devoted to hockey moms called, not surprisingly, Hockey Mama (hockey-mama.com). The apparel includes stocking hats, beanies, baseball caps, jackets and fleece vests bearing the Hockey Mama logo.
According to the Hockey Mama website, the clothing line is dedicated to “the real MVP of youth hockey.”
The site launched a year ago with limited marketing. As this hockey season approaches, deGrood, a principal of the GdB agency, intends to have a presence in local hockey publications this fall and winter and purchase some dasher board space in popular Twin Cities ice arenas.
No word on any endorsement by Sarah Palin, the first hockey mom to run for U.S. vice president.
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