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Redbox Hits 1 Billion
According to Hacking Netflix, Redbox announced that a customer in Tampa rented Clash of the Titans and pushed them over the 1 billion rental mark.
Redbox is celebrating with the “Thanks a Billion” contest with free rentals and a chance at prizes including 50 $500 gift cards, a home theater system or a trip to the People’s Choice Awards.
Tidbits from the press release: Redbox is renting more than 9.5 million movies per week from 24,000 locations. Each kiosk hold 630 discs, representing up to 200 different titles.
It took Redbox only 6 years to rent a billion titles. Netflix passed the billion rental milestone after 7.5 years on February 25th, 2007.
Photo by sptimes.com.
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Ed Wills, franchise consultant on September 8th, 2010 5:36 am
Redbox is just another example of a changing marketplace that leaves the existing market dominators behind. Netflix did it to Blockbuster. Will Redbox push Netflix aside?
Angela Shupe on September 8th, 2010 4:23 pm
Ed,
I don’t think so. Like a traditional movie rental place, you’re required to find a local Redbox if you want to rent/return a movie. Netflix still has the benefit of coming directly to your home. While in town Redbox might be a great option, it’s still easier to use Netflix if you don’t live near town.
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