Helium:

Bagels come effortlessly in mind when you hear of Bruegger’s, currently a leading player in the quick service bakery industry. If you’ve been to NYC, Bruegger’s will make you think of the bakeshops of H & H Bagels, and Panera Bread, the presence of which, in addition to other locally-owned bagel stores, have regular customers think of “comfort food,” especially during breakfast or snack time. And as such, in addition to bagels, Bruegger’s offers in its numerous locations “unique coffee blends, specialty sandwiches, paninis, fresh-made salads, carb-friendly wraps, deli style sandwiches, soups, desserts and original cream cheese in an assortment of flavors.”

In researching for this article, this writer, being based in NYC, has become more curious of how Bruegger’s operates – as there are so many similar bagel stores in NYC. What then makes Bruegger’s different from the pack, and able to transport the concept of a bagel store nationwide? Read more.

Originally posted by Mark on September 14, 2010 in Franchise Site.

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