The Naughty Cookie Takes To The Web

What was originally a pet peeve has become a business for a work-at-home mom of four reports Halifax News Net.

While living in Vancouver, Dawn Emson, like many people, got caught up in the biscotti biscuit rage.

While she liked the hard, crunchy treats, she didn’t like to have to dunk them to eat them, and began experimenting with her own recipes at home.

“I didn’t like the crumbs in my coffee,” Emson said. “I didn’t like to dunk, so I created these dunking-optional recipes that I thought would work.”

When the publishing company she worked for transferred her to Halifax, Emson began thinking about the day she might start her own biscotti business.

Not long after being transferred to the East Coast, Emson’s company decided to close its offices here, and the idea of starting her own company took shape.

While Emson had a pretty good idea of what she wanted to do, she enrolled in the Mount Saint Vincent University’s Centre for Women in Business. She was already attending MSVU part-time working on her business degree.

Taking the centre’s Blueprint for Success workshop helped Emson make her dreams a reality.

“Everything that goes into a business plan, you learn during this workshop, so it was really good to take it,” Emson said.

The Naughty Cookie Co. officially opened in 2008. While Emson does not have a storefront, her biscotti’s are sold at a number of local cafes including the Daily Grind on Spring Garden Road in Halifax, the Newsbreak Cafe on Ilsley Avenue in Dartmouth, and the Treehouse Cafe on Glendale Avenue in Lower Sackville.

Emson hopes to expand her business to include an online store by year’s end, where people can order their favourites and have them shipped wherever they are in Canada.

Logo from The Naughty Cookie Company

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