Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

  • We have tons of content. In fact, since November 2011, I've published more than 26,000 posts on thousands of different business ideas and opportunities.
  • We don't sell much advertising. In late 2013, I realized that by selling advertising, what I was really selling was my readers. In 2014, I've already radically cut down on the number of ads and will hopefully keep cutting.

Looking to reduce marketing and advertising expenses in these tough times?

The Wall Street Journal suggests partnering up with bigger-named companies that can integrate your products in ad campaigns of their own.

Take Mountain News Corp., which tracks snow conditions for ski mountains through its website. The company received a dramatic spike in exposure (a million new unique visitors each month to its site) after its mobile-phone app was featured in an Apple iPhone commercial, without costing them a cent.

While Apple might not be on the other line any time soon, you can still consider opportunities to ride the coattails of larger companies as a cheap marketing alternative. There’s a danger of diluting your brand too heavily, the Journal says, so be sure to choose your partnerships wisely.

Photo by Mountain News Corp..

About these ads

Originally posted by Rich Whittle on September 21, 2010 in Ideas.

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