Looking to reduce marketing and advertising expenses in these tough times?

The Wall Street Journal suggests partnering up with bigger-named companies that can integrate your products in ad campaigns of their own.

Take Mountain News Corp., which tracks snow conditions for ski mountains through its website. The company received a dramatic spike in exposure (a million new unique visitors each month to its site) after its mobile-phone app was featured in an Apple iPhone commercial, without costing them a cent.

While Apple might not be on the other line any time soon, you can still consider opportunities to ride the coattails of larger companies as a cheap marketing alternative. There’s a danger of diluting your brand too heavily, the Journal says, so be sure to choose your partnerships wisely.

Photo by Mountain News Corp..

Originally posted by Rich Whittle on September 21, 2010 in Ideas.


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