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September 21, 2010 by Rich Whittle | 0 Comments

Looking to reduce marketing and advertising expenses in these tough times?

The Wall Street Journal suggests partnering up with bigger-named companies that can integrate your products in ad campaigns of their own.

Take Mountain News Corp., which tracks snow conditions for ski mountains through its website. The company received a dramatic spike in exposure (a million new unique visitors each month to its site) after its mobile-phone app was featured in an Apple iPhone commercial, without costing them a cent.

While Apple might not be on the other line any time soon, you can still consider opportunities to ride the coattails of larger companies as a cheap marketing alternative. There’s a danger of diluting your brand too heavily, the Journal says, so be sure to choose your partnerships wisely.