Reuters is reporting that Toys R Us Inc is betting on variety to hit its sales targets this holiday season, with toys ranging from Mattel’s $13 plush toys that sing in perfect harmony with every squeeze, to a $110 remote-controlled monster “Bigfoot.”
The world’s largest dedicated toy retailer is also offering more exclusives and opening more temporary stores to win shoppers this year.
Its holiday hot toy list, to be officially unveiled on Tuesday, features 36 new items, including squishy pencil-toppers called “Squinkies,” “Disney Princess & Me” dolls from Jakks Pacific (JAKK.O) and a Lego board game that dares kids to wade through a tricky maze to reach a hidden temple.
The top picks also include educational toys like “Leapster Explorer,” a $70 handheld gaming device that could double as an e-reader and even a photo-and-video recorder for kids.
Toys R Us’ “Fabulous 15″ top picks includes Monster High dolls, offsprings to famous monster characters, and Hasbro’s Cuponk, a game that challenges players to master ball-and-cup tricks using a wall.
“Our list has a wide range of prices on it,” Harnisch said. “So depending on parents and gift-givers’ budgets, we do have gifts for every … giver.”
Video via Hasbro
Photo by Hasbro.