It’s odd how ideas just seem to formulate out of nowhere. For example, Maria Bailey was inspired to create her best-selling barf bag when one of her children hunched over in church and began puking on the floor reports Sign On San Diego.
Now a marketing expert who specializes in the elusive mom customer, Bailey spoke to fellow â€œmompreneursâ€ during a recent San Diego conference aimed at enhancing the professional and personal lives of women in business.
The featured presenter was Bailey, a TV host and author of â€œThe Ultimate Mom Bookâ€ (HCI Books, May 2009). She is chief executive of BSM Media, a full-service marketing and media firm based in Florida. The companyâ€™s client list includes Disney, Build-a-Bear Workshop and Dell.
A few lessons from her talk:
â€¢ Write down your business plan for making money â€” even if itâ€™s just a scribble on a cocktail napkin. Often, moms are so driven by passion that they donâ€™t think they need to write down their business plan.
â€¢ Donâ€™t be overly secretive with your business ideas. Youâ€™ll need to share them with others to find partners and get feedback and support. â€œThere are always going to be people out there who are copycats,â€ Bailey said, â€œbut nobody can copy your passion.â€
Screenshot from Marketing to Moms