Hi! I'm Dane Carlson, and welcome to the Business Opportunities Weblog. I've been publishing this website, by myself, and sometimes with the help of others for over twelve years now. You'll notice two things about this site right away:

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If you were to ask Ann-Marie Burton how she would describe herself, she would say that she’s a stay-at-home mom that stumbled into social media reports itbusiness.ca.

The Burlington, Ont. woman left a career in consumer packaged goods to stay at home with her first daughter more than three years ago. But she soon found herself missing her professional life and founded Momstown, a local group for mothers that combined real live events with a Web-based community.

“The idea was to create a more organized Mom’s group” at first, Burton says. “At first we didn’t realize we were building a social network, but we met a need at the right time.”

Today, Momstown is the “social network of choice” for many mothers, she says. It operates a business that combines paid-for memberships to access live events, meet-ups, and consumer offers with freely available content published to the Web. It has 5,000 paying members and has grown beyond its original Toronto-area suburb to a total of 18 branches – 14 in Ontario and four in Alberta.

The hobby project became a viable business thanks in part to Toronto-based Uptrend Media, Burton says. The company groups together niche content publishers and sells the aggregate page views to advertisers – passing on some serious revenue to firms like Momstown.

Screenshot from Momstown

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Originally posted by Angela Shupe on October 1, 2010 in Ideas.


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