Lively Entrepreneurs Ring Up Sales

In the ’80s Rosalind Resnick was a business writer. Part of her job was to interview local business owners and share their triumphs or downfalls with her readers. Over the years she came across plenty of interesting stories, including one about a man that practically made a fool of himself in commercials to later sell his tire company to Michelin. He ended up making a tidy sum out of that deal.

In a recent article for The Wall Street Journal, Rosalind shares a piece of advice with entrepreneurs that she feels you should take a moment to consider.

Now that I’m a small-business consultant, I work with aspiring entrepreneurs who are attempting to market everything from bottled water and snack foods to toys, clothes, jewelry and iPod apps. No matter what they’re selling, my clients all face the same challenge: How to get the marketplace to sit up and pay attention.

My advice: Be the brand.

Now, I’m not advising you to put on a cape and crown and belt it out on cable. What I am suggesting is that you figure out what your company stands for and start leveraging your personal brand. Once you get past your fear of making a fool of yourself, the rest is pretty simple.

Photo by brandi sims

Leave a Comment

Your email address will not be published. Required fields are marked *